PubMatic’s Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. Looking to get great scale and reach beyond the borders of the walled gardens? Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header … We are immediately hiring a strong Solutions Engineer for Identity to join our growing Platform Solutions team remotely. Vice President, Machine Learning & Marketplace. In practice, when a new publisher starts using Identity Hub, it will automatically get access to UID 2.0. The integration also offers built-in analytic capabilities to measure the incremental value of each partner ID platform. Identity Hub is pre-integrated with OpenWrap, our leading Prebid-first wrapper solution, so publishers can easily activate the tool with a few clicks. It can also be deployed as a stand-alone identity resolution tool for publishers using other wrappers. Identity Hub von PubMatic – eine Enterprise-Erweiterung des User-ID-Moduls von Prebid, mit intuitiver Benutzeroberfläche, Analysefunktionen und Kundensupport – ist ab sofort verfügbar. PubMatic has announced new enhancements of Identity Hub, the first globally scaled identity management solution that sets the market standard. Particularly attractive to publishers are the analytics and reporting capabilities, which enable measurement and understanding of partner IDs and their impact on monetization. To further scale our solutions for publisher and media buying partners, we have expanded our partnership with LiveRamp, a leading data connectivity platform. Looking to get great scale and reach beyond the borders of the walled gardens? This includes expanded and new integrations with LiveRamp, Britepool and ID5 — now supporting more than 10 ID partners. The advantages for buyers are clear as well. Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header bidding provides … The partnership brings superior audience addressability, scale and performance to demand-side platforms (DSPs) and advertisers across the US, Europe and the Asia-Pacific region on the PubMatic platform. We help our clients ‘address’ addressability with ID-agnostic solutions that can achieve the accuracy, privacy and scale needed to enable targeted advertising across the open Internet. The independent identity solutions being introduced into the market aren’t as good as a common industry standard, but they are probably going to be the best we have for some time to come. PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. Why we care The PubMatic Identity Hub is a user identity solution that enables publishers to maximize monetization and for advertisers to improve ROI on relevant audiences. Any publisher that wants to monetize inventory programmatically, can use Identity Hub to activate up to 10+ leading ID solutions. Some key features: Built on top of Prebid User Id module; Ability to pass IDs to Prebid wrappers; Native integration with OpenWrap, PubMatic's wrapper solution; Identity Hub Support Matrix The global integration, accessible via Identity Hub, is another step in … PubMatic’s identity solution allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion, providing advertisers with the de-annonymized addressability of the walled gardens across the web. Leverage existing Prebid User ID module integrations, including over 10 major partner … PubMatic leads the market in publisher adoption, with more than 75 global publishers -- … Copyright © 2021 PubMatic, Inc. All Rights Reserved. More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub. Identity Hub : https://pubmatic.com/products/identity-hub/ Reporting to the Vice-President in Eastern Time, this Director will be responsible for defining and executing GTM strategy for PubMatic’s industry-leading Audience and Identity Hub solutions, enabling Publishers to easily implement and manage ID solutions to maximize their programmatic monetization. Since deploying PubMatic’s Identity Hub, Kobe Shimbun has dramatically improved their monetization, seeing lifts of up to 667% in ad spend. The newly launched Identity Hub directly integrates with existing partners of PubMatic’s Prebid User ID module, including IAB DigiTrust, The Trade Desk Unified ID, ID5, LiveIntent and five other major ID solutions. The combination of Identity Hub and OpenWrap gives publishers a future-proofed header bidding and identity solution with greater efficiency and revenue opportunities. PubMatic’s Identity Hub, an enterprise extension of Prebid’s User ID module including an easy-to-use UI, analytics, and customer support, is available now and is pre-integrated with OpenWrap, PubMatic’s leading Prebid-first wrapper solution, so publishers can easily activate the tool today with a few clicks. Built on Prebid, Identity Hub also gives publishers increased scale and transparency. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximise revenue. PubMatic’s Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximize revenue. Identity Hub provides advertisers with premium publisher alternatives, and publishers using it offer increased buyer choice and publisher fill rates as well as 3X the lift in bid rate, match rate, and addressability. Copyright © 2021 PubMatic, Inc. All Rights Reserved, Leverage existing Prebid User ID module integrations, including over 10 major partner IDs such as LiveRamp, The Trade Desk Unified ID, Criteo ID, Britepool, ID5, LiveIntent, and more, Manage implementation and configuration of partner IDs through an intuitive UI, without the need for valuable developer resources, Track the incremental value of each partner ID with built-in analytics and reporting, Increase programmatic ad revenue by ensuring the buy-side can recognize the publisher’s audience and bid on its inventory. PubMatic has pledged to offer Unified ID 2.0 as a default identifier to the more than 180 publishers using Identity Hub, its ID management solution. No worries. This includes expanded and new integrations with LiveRamp, Britepool and ID5 — now supporting more than 10 ID partners. Any publisher that wants to monetize inventory programmatically, can use Identity Hub to activate up to 10+ leading ID solutions. PubMatic establishes global integration with LiveRamp on Identity Hub Share Via: Partnership ensures improved omnichannel addressability across new channels, including mobile in-app and connected TV. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. The partnership brings superior audience addressability, scale and performance to demand-side … OpenWrap customization and A/B testing live with more than 200 publishers globally REDWOOD CITY, Calif. – PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. Post on August 13, 2020 by Ranee Soundara. No worries. REDWOOD CITY, Calif., Aug. 04, 2020 (GLOBE NEWSWIRE) -- Premium digital … REDWOOD CITY, Calif. — Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximize revenue. PubMatic has announced new enhancements of Identity Hub, the first globally scaled identity management solution that sets the market standard. Identity Hub extends the preferred open-source, Prebid User ID module, to solve publishers’ need to prioritize adopting the major and broadest ID partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no additional cost. PubMatic Establishes Global Integration with LiveRamp on Identity Hub. When OpenWrap publishers have Identity Hub activated, advertisers can reach target audiences through their demand-side partners (DSPs); and immediately realize the benefits by significantly increasing reach, contextual relevance, and ultimately, campaign ROI. A growing number of publishers worldwide have already adopted Identity Hub, which provides publishers and buyers the ability to transact programmatically using their preferred identity provider, including LiveRamp, while upholding and respecting consumer privacy and choice. PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. Easy 1-Click Apply (PUBMATIC) Solutions Engineer - Identity (Remote - WFH) job in Redwood City, CA. With simple interoperability and multiple wrappers, publishers who use Prebid or OpenWrap wrappers can control ID partner selection and integration and activate new identity partners in a few simple clicks, thereby obviating expensive development costs. The partnership brings superior audience addressability, scale and performance to demand-side platforms (DSPs) and advertisers across the US, Europe and the Asia-Pacific region on the PubMatic platform. View job description, responsibilities and qualifications. Identity Hub extends the preferred open-source, Prebid User ID module, to solve publishers’ need to prioritize adopting the major and broadest ID partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no additional cost. The partnership brings superior audience addressability, scale and performance to demand-side platforms (DSPs) and advertisers across the US, Europe and the Asia-Pacific region on the PubMatic … Platform Solutions is a group of individuals catering to multiple business and product needs. Audience addressability is essential so buyers can recognize a publisher’s audience and bid more on its inventory, maximizing publisher revenue and buyer campaign performance. With simple interoperability and multiple wrappers, publishers who use Prebid or, How a Simple A/B Test Can Dramatically Improve Ad Monetization, Improving Web Vitals Scores with OpenWrap or Prebid.js, Making The Identity Resolution Pie Whole Again, Putting The Science Back Into Measurement, Facilitating the Advertiser-Publisher Partnership on the Path to Addressability, PubMatic Enhances Identity Hub with Expanded LiveRamp Partnership. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. IDENTITY HUB. Looking to get great scale and reach beyond the borders of the walled gardens? With PubMatic’s Identity Hub, Japanese publisher Kobe Shimbun saw lifts of up to 667% in ad spend Four Key Takeaways From The AdMonsters Audience Addressability Panel Identity Innovations Will Create Complexity, Shared Standards Can Help PubMatic’s Identity Hub, an enterprise extension of Prebid’s User ID module including an easy-to-use UI, analytics, and customer support, is available now and is pre-integrated with OpenWrap, PubMatic’s leading Prebid-first wrapper solution, so publishers can easily activate the tool today with a few clicks. We are part of pre-sales, post-sales, technical implementations, strategic partner relationships, optimization strategies or any new initiative taken up by PubMatic. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. See if you qualify! Identity Hub already is gaining momentum: more than 75 global publishers have adopted it, including Dictionary.com, across 20 countries worldwide.